Fluther

So over the last few days I have been obsessed with Fluther  At first I thought that this would be more of a techy geeky type site where folks would ask different coding questions and such, but it is not.  The questions range a broad spectrum of categories and the answers from what I have been able to gather are pretty good.  You get your occasional jackass but it is the exception not the rule here.  I attribute sites like this to the basic fact that so many people, especially those who are younger tend not to trust the “establishment”.  So a site that has UGC questions and answers has the ability to garner a level of trust that alot of the more commercial sites do not. 

My question is more “Why hasn’t a larger company swallowed this up”? Even if your company doesn’t span the full range of questions they cover.  I have seen Martha Stewart talk on a few shows about a Marthapedia type site, questions and answers to homekeeping etc, but that trust issue will be a big factor.  Hey you love her or hate her but few, at least in the US have not at least heard of her so how does a new way to search what she has generate traffic?  Or more than she already has…maybe allow her followers use their own voices to spread the word further?  Dont know the answer to all this just one more thing I am rambling about…..